Mike Casey was Managing Director of Rosewood Sand Hill in Silicon Valley, he noticed a shift in the way tech employees were working and playing. He realized that the changing landscape required a new definition of luxury that met the needs of today's consumers. Mike left Rosewood with a determination to understand and deliver a truly modern luxury experience for guests in a way that would also increase revenue and profit for owners and investors.

The more he researched, the more he realized that the work Laura Rose was doing in digital marketing was critical to engaging consumers across multiple platforms. The two of them joined forces in San Francisco's Presidio on Storey Avenue, where they launched Storey Hospitality to serve clients all across the Bay Area, from the Wine Country, to San Francisco, Silicon Valley and the Monterey Peninsula. 

Since then, Mike and Laura have assembled a team of award-winning professionals to provide clients with comprehensive experience in operations, finance, sales, digital marketing, food and beverage, guest experiences and wellness, and have worked with clients both locally and internationally.