You don’t have to be an expert at search engine optimization to improve your search rankings. Here are three simple things you can do to give your property a Google boost:
Optimize your site for mobile.
If you haven’t transitioned your website to be a mobile-first site, Google is penalizing you. Your site will drop in rankings until Google’s algorithm recognizes that you’ve made the necessary updates. While it can be tempting to get annoyed with the search engine giant, the truth is that your site needs to be mobile-friendly to users anyway. 43% of consumers today are shopping for hotels on their phones and a third of them are completing their bookings on mobile. So, if your site doesn’t function properly on mobile and customers can’t easily find the information they need – and find it quickly – they’ll be off to the next hotel.
Claim your business listings.
Google, Bing, Yahoo, Yelp and Tripadvisor all have business directories. Check to make sure that your property is listed consistently on each platform with the address, phone number and link to your website. Search engines will pick up on the repetitive listings and you’ll start to rank higher for property searches in your local area.
Check for broken page links.
When search engines crawl your site, they penalize you if there are broken links that result in “Page Error” messages. Periodically check your website to make sure that when clicked, all links go to their intended landing page. This will not only help your site rank better in search results, it will also help ensure customers have a better user experience and feel more confidant booking with you.
These are three simple steps that you can take to help your property improve in search rankings. If you want to explore how to be seen on the first page of a Google search or affordably update your website, reach out and schedule a call to talk about our consulting and management services. Unlike other management companies, we include SEO and website services at no additional charge for properties we manage, saving owners thousands of dollars a month.
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